• Online Fashion
  • Our Three Favorite Fashion Blogs

    People no longer have to get fashion advice from the pages of magazines. Instead, people can turn to fashion blogs when they need tips!

    The nice thing about fashion blogs is that there is something out there for everyone. Here’s how you can find the kind of blogs that are a good fit for you.

    Find Bloggers With Your Body Type

    Different kinds of clothes fit differently based on the body that a person has. You should try to find fashion bloggers that have the same kind of body type that you do.

    If you’re pear-shaped, look for the top pear-shaped fashion bloggers. If you’re plus-sized, look for plus-size fashion blogs. Find advice that actually applies to you. Some Examples:

    http://www.trendycurvy.com/

    styleheroine.com

    Find Someone With Style You Love

    If you live in the midwest, you may not be a big fan of New York City style. If you like edgier looks, you might not want to look at a fashion blog that is built around work wear.

    You should be excited when you look at the outfits that are showcased in a fashion blog. If you’re not into a blogger’s style, it’s time for you to move on and look at something else instead. Some examples:

    yoyokulala.com

    Aleali May

    Find Someone That Can Work With Your Budget

    Some fashion bloggers only wear expensive designer clothing. If you’re on a tight budget, you probably won’t be able to wear the pieces they are recommending. You’ll be a lot happier with your order if you find someone that uses piece in your price range.

    http://lookingflyonadime.com/

    http://www.extrapetite.com/

    There are so many wonderful fashion blogs online. Your goal should be to find the kind of blogs that you can get the most out of. Take the time to find the most amazing fashion blogs around, and decide whether or not you would like to try them in the future.

  • Online Fashion
  • Tips For Creating Engaging Fashion Videos

    Creating a great looking fashion video is a fantastic way to increase your brand awareness and interesting in your clothing company. There are a number of things you need to consider before, during and after you create your promo video.

    One of the first things to consider is where your video will be shown. Are you trying looking to get this in front of a tv audience or is your goal to showcase it on your Youtube, Instagram or Facebook platforms. Knowing where you plan to show your video will have a huge impact on how you decide to produce your content.

    The above video was produced by a well-known San Francisco video production company, you can see the production value put in place and it’s clear that a lot of resource were put into producing this spot. Many top companies in big metropolitan areas have had their hands in creating high-fashion videos. However, that doesn’t mean you can’t create a lot of buzz with the technology at your disposal.

    Here are a few tips for creating nice looking fashion videos:

    Shoot your videos at the magic hour. Generally one of the best times to shoot your videos is in and around dusk, when the sun is setting the harsh light will create a magical and whimsical look to your videos. Even on a phone you’ll be surprised how good your content will look. If you’re looking to step is up a notch you can even hire a DSLR camera with a telephoto lens, this will create depth of field.

    Keep it short. You want to make sure to include your best material right away in your promo but also to keep it short. Viewers have such short attention spans these days that you need to make sure you don’t waste any time. You also want to leave them asking for me.

    Our final tip is to make sure you give them some sort of call to action at the end of the view. Give your viewers a way to continue engaging with your brand. Is there a sale that they can take advantage of? You need to figure out a way to get them to your brand and explore your clothing.

  • Buying Tips
  • How To Buy Nice Vintage Clothing Items

    Shopping vintage clothing online is definitely one of the best ways to see what’s all out there. However, you don’t want to take the fun out of the hunt altogether. For starters, online sources will direct you to vintage clothing more quickly, but you aren’t going to be privy to everything out there. To get an idea of what’s really out there, you have to know where to find the best vintage clothing.

    You do know that you want to be looking at thrift stores, right? Certainly, others are going to have the same idea, so the clothes racks will have been browsed. Yet everyone has different likes, and these stores are always getting new batches of vintage clothes from people. It is worth checking out for sure as you continue your quest to find the best vintage clothing.

    You can buy actual vintage clothes, or you can also buy remakes. Perhaps you want new clothes, but you want vintage style clothing. Vintage style is much different than having the real thing, but it’s not like one option is superior to the other. It’s all in what you are looking for.

    It’s also fun to go to garage sales, yard sales and estate sales. You just never know what kind of vintage clothing you’re going to find. People hang on to all kinds of stuff, and you just might find something that you’ve even been searching for. Do you have certain clothing items in mind, or are you just looking at what all is out there? The first thing I would want to get my hands on is a vintage California raisins t-shirt. I had one of those when I was younger, and I literally wore it out. Get some ideas and start filling out your closet with unique vintage clothing items.

  • News
  • Who We Are

    Straus Clothing is a blog, or a online magazine, that’s dedicated to up and coming brands.  Yeah, that’s clothing, we’re talking about indie brands that shake things up. Who’s the Uber of the clothing world, that brand that brings affordable prices to the people that still deserve to feel dressed up. Men and women.

    Although the name says Straus Clothing, it doesn’t stop at clothing. Our interests extend beyond the world of fabric. We think that fashion and lifestyle go hand in hand, that also include the home. The way you live, feel and dress has a lot to say about who you are as a person, or, how you define yourself. We’re not trying to get all deep we just mean that all this stuff is a great way of expressing yourself. So, with that being said, we hope you enjoy going on this adventure with us.

    • Eden Straus